Online Advertising

~ Promote your company throughout the internet ~

Online advertising promotes your marketing messages to attract customers. In addition to search engine optimization & marketing a company can advertise with banner ads, pay-per-click ads, online classifieds, social network ads and even email marketing.

A benefit to online advertising is that your ad is published immediately and traffic to your site from the ad can be tracked.

Banner Ads
These types of ads typically appear on web pages in various formats. Banners can be static, animated or interactive. The goal of a banner ad is to attract your customer's attention and drive them to your website.

As with any type of advertising, companies need to select the best placement of a banner ad to maximize their investment – and track the return on the investment.

Pay-Per-Click Advertising
This highly popular form of online advertising is the easiest to execute. Using sophisticated tools from the search engines, such as Googles PPC Campaign Manager, we develop your keyword campaign. Your campaign is built around specific keywords that your customers commonly use to search the web.

A budget is then assigned for each keyword spanning the month... this can be as little as $10 and as high as $10,000. Keep in mind that each and every time a user clicks on your paid ad within the Google results... it costs you money that eats away at your monthly budget. Once your monthly budget allocation has been used up your ad is hidden until the next month.

Paid Advertising
Paid advertising is also popular because it is easy to see the results compared to the money spent. Google has sophisticated tracking tools that help to avoid scams where people just click on your advertising (called click fraud). As well, you will have access to see how many people clicked on your ads, what page they visited, and what page they left (with or without buying from you).